Meet Hardcore Carnivore: Black. HC is a gluten and MSG free rub, designed to complement steaks and meats of all kinds. Black has all the standard spices and ingredients to take your steaks and meats to the next level, with the addition of one exotic ingredient... there's charcoal in the rub! Black will boost not just the flavor, but the appearance of your food. First: it provides a great foundation base for a crust to form, particularly when grilled. Second: since the product darkens the exterior of the meat prior to cooking, you won't be tempted to overcook it just to achieve an appealing outer color - it's already half way there before you even start cooking.Thirdly: the vivid black color creates an amazing contrast against interior of the meat, making it incredibly visually appealing. Consider it cosmetics for meat! Yes, the charcoal is safe.This is definitely not the same charcoal as the stuff in your grill! Hardcore Carnivore: Black contains food-grade activated charcoal which is considered GRAS (Generally Recognized As Safe) by the FDA.Activated charcoal is considered inert, meaning it will pass through your system without being digested.  Hardcore Carnivore: Black contains all the classics like salt, pepper, garlic, brown sugar, onion and a hint of chili. It's a flavor profile that's neutral enough to work with a variety of different proteins. It can be used for pan and oven searing but best results are found when cooked over charcoal or open flame. And, of course, it's proudly made in Texas. Net weight: 13oz.